The Devils of Ocumicho: A Stolen Fire

The work of murdered artist Marcelino Vicente lives on

Folk art is sometimes dismissed as primitive and cute. It has always been a way of expressing ideas that are hard to put into words.

Published on
October 31, 2025

In the hills of Michoacán, the small village of Ocumicho is known around the world for its devil figurines—vibrant, whimsical, surreal. These ceramic scenes of devils feasting, dancing, riding motorcycles, or reenacting the Last Supper draw laughter, awe and often admiration for the region’s “playful folk tradition”.

But beneath the color and charm, there is a deeper, darker story.

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A Devil Among Them

The legend goes like this: Once, the Devil came to Ocumicho. He brought illness, madness and death. Trees withered. People suffered. To stop him, a clever villager began sculpting tiny devils—giving the demon a home in clay so he’d leave the real world alone. The story is charming. And like most legends, it hides a truth too raw to say aloud.

Original work by Marcelino Vicente – 'Devil Riding Boar Over Man'
Original work by Marcelino Vicente – 'Van Gogh’s Ear'

In the 1960s, Marcelino Vicente—a potter, outsider, and visionary—began transforming Ocumicho’s pottery. At a time when clay work was considered “women’s craft,” Marcelino dared to reshape it. He molded devils. Wild scenes. Sexual. Subversive. Personal. They were absurd and beautiful and deeply his.

Then, in 1968, at age 35, Marcelino was murdered. A hate crime, by all accounts. He was gay. He didn’t hide it. And for that—he died. After his death, the townspeople who had once mocked or feared him began selling his style. His devils. His imagination. His soul, in pieces of painted ceramic.

William's Collection – 'The Devil Bus'
William's Collection – 'Carousel of the Damned'

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Art in the Wake of Violence

Today, Ocumicho devils are globally recognized. Some are stunning. Some are commercial. The best still carry an echo of Marcelino’s fire—but most tourists don’t know whose hands first shaped those grins.

Contemporary artists like MarĂ­a de JesĂşs Nolasco ElĂ­as and Zenaida Rafael Julian have elevated the tradition with new energy and recognition. Their work deserves praise. But the origin story should never be glossed over or mythologized into harmless folklore.

These aren’t just “funny little devils”. They are the ghosts of a murdered man’s vision. They are symbols of a queer artist who broke cultural norms and paid for it with his life. And they are stolen fire—still burning.

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A Candle for Marcelino

When I light a candle in front of my own Ocumicho sculpture, I’m not celebrating the town. I’m honoring Marcelino. The man. The artist. The one who saw the devil, and shaped him with love and madness.

May we remember not just the art, but the cost. May we stop telling pretty lies about where beauty comes from. And may Marcelino Vicente, wherever he is, know that someone still says his name with reverence—and fire.

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