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“When in doubt—shop”. I’m not sure where I heard that for the first time but, to me, it always works. If you’re depressed, bored or have just a general mal d’esprit—shop. Some call it, “retail therapy”. Then there’s the shop-while-traveling. That's a variation. It requires shopping and eating, my two favorite things to do while exploring the world. It’s a way to bond with a place, to dig into what’s there, what’s unique, what’s different from your own. It’s treasure hunting. The more different, the better. And when you find that special thing, it’s forever a memory of your trip. There are many treasures to be had here in Troncones, and it’s amazing fun searching for them and finding them. This set of treasures is things to wear—hats, blouses, pants, shoes—and some tiny jewels—bags, medals, sunglasses, kaftans. Next time, I plan to come back with more fashion, gifts to give here or back at home, and things for your house, wherever you live.

Late last year the dump trucks, bulldozers and backhoes started heading toward Troncones South, past the new cliffside houses, down toward Buena Vista. A big boulevard was cut towards the mountain. The rumors started flying. Then, this summer, a bunch of Ferraris, Lamborghinis, Maseratis and Porches, plus a Mercedes AMG and an Audi R8, rolled through town, stopping at Lo Sereno before heading down to a beach palapa in front of the new boulevard. Some of those cars run $200,000 USD and more. What’s going on?

There’s something about Troncones that tends to pull people back once they leave. Maybe it’s the ocean; maybe it’s the sand; maybe it’s the people. Perhaps it’s a heart-filling sense of being entirely present, of being here now, that’s hard to find elsewhere.

A relaxed, early-evening gathering on December 1 at Quetzal Café, starting around 6 pm, celebrating the debut of the magazine with friends, visitors, contributors, and local business owners.

Starting in late fall, the beaches and bluffs of Troncones become prime spots to witness several different species of whales. If you want to be in the water with them, trained boat captains can take you closer.

It’s hard to build a house anywhere. In Troncones, the challenges can seem insurmountable especially when things get lost in translation or twisted by expectation. Those snafus often lead to on-the-spot creativity and new connections.

Hollywood’s given them a bad name, but these eight-legged creatures are out looking for food and sex. They have absolutely no interest in you. And two species living in Guerrero are the prettiest tarantulas on the planet.

The last five years have brought a tremendous amount of development to Troncones and its surrounding area. New houses, planned communities and condo projects are re-shaping the landscape, the culture, la onda. What’s next? Where will the growth go? What will it bring? How to prepare for what’s coming? There’s a new approach coming from La Unión, Lagunillas and from the community.

Dewey McMillin has a tidy history of how he came to buy in Troncones. His friend Bob has another story.

Folk art is sometimes dismissed as primitive and cute. It has always been a way of expressing ideas that are hard to put into words.

Protecting the local wave spots that attract visitors and sustain the year-round economy is important to more than just surfers; it’s called “surfonomics”, a quality-of-life conversation that’s happening here and around the world

It’s not Halloween. It’s not a sugar-skull-selfie moment. It’s not an excuse to wear face paint and call it culture. Día de los Muertos is older than that, deeper than that, and if you’re going to talk about it—respect it.

Eight legs, massive pincers, antennae like violin strings gone feral, an ancient horror movie prop come to life. But what you’re looking at isn’t a monster. It’s a tailless whip scorpion, known here in coastal Guerrero as madre de alacrán, scorpion’s mother. Despite the ominous name and even stranger looks, this creature is completely harmless to humans. No venom. No sting. No bite you’d ever feel. They look like they crawled out of prehistory, and in many ways, they did. Yet here they are, sharing our gardens, our walls, our nights.

The village of Majahua, long known for its dusty road, distinctive fishingfleet, feet-in-the-sand restaurants, hidden surf breaks and slow pace of life, has had a makeover this summer. A brand new concrete road, complete with safety curbs and access ramps, now covers the ancient lumpy gravel from the entrance of the Punta Majahua condo all the way past the local primary school and the entrance to Piedecito de Cielo restaurant.

In the first tourism boom, Troncones found its way by coming together to eat, drink and learn new things. A lot has changed recently, but that's still the way.

In Mexico, welcoming guests always begins with food, drink and a warm embrace. This ritual of la bienvenida—the welcome—is so central to local culture that it extends beyond the living. Every autumn, we-the-living prepare the same kind of welcome for those who have passed on. It’s called la ofrenda, the altar, built to guide our loved ones back home for Día de los Muertos. An altar is more than decoration. It is memory, tradition, and love made visible. Some are simple — a few candles, flowers, and a photo. Others are elaborate displays with arches, tiers, and dozens of offerings. All are equally valid. What matters most is intention.

If you've spent more than a morning in Troncones, you've likely met the Uraca (“ooo-rah-ka”). Maybe she woke you at dawn with her wild, laughing calls, or maybe he eyed you boldly from a mango tree, head cocked, tail swaying like a pendulum. These Uraca birds, also known as the white-throated magpie-jays or Calocitta formosa, aren’t just part of the background. They announce themselves, demanding attention with the same unapologetic flair that defines life in this little coastal town.

Scathing. Funny. Not everyone had a great time at El Burro Borracho.

Beverly Hills, San Miguel de Allende. Troncones. Screenwriter and novelist Cynthia Posner calls each of them “home”. La Onda Troncones recently asked Cynthia what makes Troncones special for her and what keeps her coming back here. This was her reply: